Fleur East

There's so much pressure, but I think if you really love it, if you truly love it, and it's your passion to sing, then that's what will get through. I think if you don't have that, you'll realise quickly.

If you've done a bit of journalism, everyone assumes you must be moving into PR. We're absolutely not becoming a PR agency and we're not turning into Brunswick. We will remain SRU, but we will be owned by the Brunswick Group. It's quite different.