Why not mix this and that? If soy goes well with fish, how come no one does beef carpaccio with soy? Why do we have such a taste and not another? It's all about culture. There is something, however, that I really don't like: bell peppers. Ferran Adria beefbellcarpaccio share on social
Chefs have only been able to work in restaurants, high-end cuisine. Why? Why haven't they been able to find other scenarios? For those chefs who want to do avant-garde cuisine, should they be finding their income in a restaurant? Ferran Adria avantchefcuisine share on social
In a city, it's very hard to do a restaurant, an avant-garde-cuisine restaurant, where each year you need to change the whole menu. Ferran Adria avantchangecity Change image and share on social
Risk is to do something that 99 percent of the time would be a failure. Ferran Adria failurepercentrisk Change image and share on social
There are many cultural prejudices. For instance, even though fresh fish is a regional staple, Catalans don't like sashimi. Ferran Adria catalanculturalfish Change image and share on social
When I was a teenager, my idol was the Dutch footballer Johan Cruyff. He's the only person I've ever asked for an autograph. Ferran Adria askautographcruyff Change image and share on social
I don't read books regularly, because I'm always writing them. I've written 30 books, thousands of pages. Ferran Adria bookhavepage Change image and share on social
When people arrive at El Bulli, everybody goes through the kitchen. It's a way of making them feel at home. When they leave, the only thing I ask is whether they've been happy. Everything in between, I don't particularly care. Ferran Adria arrivebullicare share on social
Innovation, being avant garde, is always polemic. Ferran Adria avantgardeinnovation Change image and share on social
I never even dreamed of being a chef, and that's fundamental. Ferran Adria chefdreamfundamental Change image and share on social
