Ferdinand de Saussure

In general, the philological movement opened up countless sources relevant to linguistic issues, treating them in quite a different spirit from traditional grammar; for instance, the study of inscriptions and their language. But not yet in the spirit of linguistics.

Glamour is an imaginative process that creates a specific emotional response: a sharp mixture of projection, longing, admiration, and aspiration. It evokes an audience's hopes and dreams and makes them seem attainable, all the while maintaining enough distance to sustain the fantasy.