Eric Schneiderman

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.

The backbone of any improvement of governance, its development as well as its protection from any form of wastage or excessiveness, is a mechanism to place laws under the microscope of revision and modernization until they resonate in tune with the methodological development and new administrative technologies.