Building the right product requires systematically and relentlessly testing that vision to discover which elements of it are brilliant, and which are crazy. Eric Ries brilliantbuildcrazy Change image and share on social
There was a study done in the early 20th century of all the entrepreneurs who entered the automobile industry around the same time as Henry Ford; there were something like 500 automotive companies that got funded, had the internal combustion engine, had the technology, and had the vision. Sixty percent of them folded within a couple of years. Eric Ries 20thautomobileautomotive share on social
The problem with entrepreneurship is we are often working really hard producing high quality products that no-one wants. The creation of stuff is not valued. Eric Ries creationentrepreneurshiphard Change image and share on social
It's a really paradoxical thing. We want to think big, but start small. And then scale fast. People think about trying to build the next Facebook as trying to start where Facebook is today, as a major global presence. Eric Ries bigbuildfacebook share on social
In my first start-up, I had an initial advertising budget of $5 per day total. That would buy us 100 clicks per day. At $5 per day, marketing people scoffed and said that is too small to matter. But if you think about it, to an engineer, 100 real humans everyday giving your product a try means you can really start improving. Eric Ries advertisebudgetbuy share on social
Entrepreneurs always pitch their idea as 'the X of Y', so this is going to be 'the Microsoft of food.' And yet disruptive innovations usually don't have that character. Most of the time, if something seems like a good idea, it probably isn't. Eric Ries characterdisruptiveentrepreneur share on social
The attributes for entrepreneurs cut both ways. You need the ability to ignore inconvenient facts and see the world as it should be and not as it is. This inspires people to take huge leaps of faith. But this blindness to facts can be a liability, too. The characteristics that help entrepreneurs succeed can also lead to their failure. Eric Ries abilityattributeblindness share on social
I asked all of our recruiters to give me all resumes of prospective employees with their name, gender, place of origin, and age blacked out. This simple change shocked me, because I found myself interviewing different-looking candidates - even though I was 100% convinced that I was not being biased in my resume selection process. Eric Ries ageaskbias share on social
I would say, as an entrepreneur everything you do - every action you take in product development, in marketing, every conversation you have, everything you do - is an experiment. If you can conceptualize your work not as building features, not as launching campaigns, but as running experiments, you can get radically more done with less effort. Eric Ries actionbuildcampaign share on social
I believe for the first time in history, entrepreneurship is now a viable career. Eric Ries careerentrepreneurshiphistory Change image and share on social