Start-ups make so many mistakes that the challenge to identify the root cause of a failure is tough. But believing in your own plan is probably the worst. Eric Ries badbelievechallenge Change image and share on social
Most phenomenal startup teams create businesses that ultimately fail. Why? They built something that nobody wanted. Eric Ries buildbusinesscreate Change image and share on social
Most entrepreneurs don't need as many customers as they think. A lot of people think 10 is too few for a sample. But if all 10 refused a product, why is that not enough? If you want 100, 1,000 or a million customers, you first have to get 10. Eric Ries 000customerentrepreneur share on social
I can't say I'm not grateful to have journalists writing about me as a genius. But I know it's not true. I'm not confused. I understand that success comes through a lot of failure and a lot of very embarrassing failure. People want to create the next Facebook, but they are too afraid to create the next Facemash. Eric Ries afraidconfusecreate share on social
There is no greater country on Earth for entrepreneurship than America. In every category, from the high-tech world of Silicon Valley, where I live, to University R&D labs, to countless Main Street small business owners, Americans are taking risks, embracing new ideas and - most importantly - creating jobs. Eric Ries americaamericanbusiness share on social
I bet the people who are in the auto industry right now have more than 10,000 good ideas about what might work and what we need to do is not come up with more good ideas. We need to go and test as many of those good ideas as possible. Eric Ries 000autobet share on social
There is much that public policy can do to support American entrepreneurs. Health insurance reform will make it easier for entrepreneurs to take a chance on a new business without putting their family's health at risk. Tort reform will make it easier to take prudent risks on new products in a number of sectors. Eric Ries americanbusinesschance share on social
Vanity metrics are the numbers you want to publish on TechCrunch to make your competitors feel bad. Eric Ries badcompetitorfeel Change image and share on social
At IMVU, the cost of customer acquisition through our five-dollar-a-day AdWords campaign was less than twenty-five cents. Our revenue from those same customers was more than a dollar. Eric Ries acquisitionadwordscampaign Change image and share on social
Most companies are busy making their products worse, not better. Updating is almost always a disaster. Eric Ries badlybusycompany Change image and share on social