Emily Dickinson

I don't collect the way other people do. Some people collect rare guitars, like, 'I have a '54 Strat worth $50,000.' And I don't collect the way Nash does. Nash has Duane Allman's guitar and Johnny Cash's guitar. I bought guitars because they sounded good. I played them, they sounded unbelievably good, and I couldn't resist.

True, the name of the product wasn't so great. Kindle? It was cute and sinister at the same time - worse than Edsel, or Probe, or Microsoft's Bob. But one forgives a bad name. One even comes to be fond of a bad name, if the product itself is delightful.