If you never change your mind, why have one? Edward de Bono changemind Change image and share on social
Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists. Edward de Bono actionexistlong Change image and share on social
Humor is probably the most significant characteristics of the human mind. Far more significant than reason. In fact, reason is actually a very cheap commodity. Edward de Bono characteristiccheapcommodity Change image and share on social
Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting. Edward de Bono achievementcreativityfun share on social
In a sense, words are encyclopedias of ignorance because they freeze perceptions at one moment in history and then insist we continue to use these frozen perceptions when we should be doing better. Edward de Bono continueencyclopediafreeze Change image and share on social
A memory is what is left when something happens and does not completely unhappen. Edward de Bono completelyleavememory Change image and share on social
Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas. Edward de Bono changedueemotion Change image and share on social
Argument is meant to reveal the truth, not to create it. Edward de Bono argumentcreatemean Change image and share on social
Logic will never change emotion or perception. Edward de Bono changeemotionlogic Change image and share on social
In the future, instead of striving to be right at a high cost, it will be more appropriate to be flexible and plural at a lower cost. If you cannot accurately predict the future then you must flexibly be prepared to deal with various possible futures. Edward de Bono accuratelycostdeal share on social
