Humor is probably the most significant characteristics of the human mind. Far more significant than reason. In fact, reason is actually a very cheap commodity. Edward de Bono characteristiccheapcommodity Change image and share on social
Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see. Edward de Bono analyzebeliefbusiness share on social
I must say, I don't feel very qualified to be a pop star. I feel very awkward at times in the role. Edward de Bono awkwardfeelpop Change image and share on social
There's a danger in the internet and social media. The notion that information is enough, that more and more information is enough, that you don't have to think, you just have to get more information - gets very dangerous. Edward de Bono dangerdangerousinformation share on social
Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas. Edward de Bono changedueemotion Change image and share on social
Unhappiness is best defined as the difference between our talents and our expectations. Edward de Bono definedifferenceexpectation Change image and share on social
Creativity involves breaking out of established patterns in order to look at things in a different way. Edward de Bono breakcreativityestablish Change image and share on social
One very important aspect of motivation is the willingness to stop and to look at things that no one else has bothered to look at. This simple process of focusing on things that are normally taken for granted is a powerful source of creativity. Edward de Bono aspectbothercreativity share on social
An expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore. Edward de Bono attentiondecisionexpert Change image and share on social
Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven. Edward de Bono averagecardrive Change image and share on social
