E. L. Konigsburg

Characters are so important to a story that they actually decide where the story is going. When I write, I know my characters. I know how things are going to end, and I know some important incidents along the way.

I was the first one in my family to go away to college. I came from a small town where there was no guidance in the high school at all. It was a mill town, and I never knew anyone who made their living from the arts. When you did go away to college, you went away to be something - an engineer, or a teacher, or a chemist.

Profitability, growth, and safeguards against existential risks are crucial to strengthening a company's long-term prospects. But if these three factors constitute a company's 'hard power,' firms also need 'soft power': public trust and acceptance, won by fulfilling a company's social responsibility.