Dylan Penn

I didn't want to go to college, and my parents said, 'Well, then you'd better get a job, because we're not paying for you to drop out of school.' So I delivered pizza near USC for a while. We had to wear khakis and a baseball hat with the logo on it, and I worked almost every day.

If you've done a bit of journalism, everyone assumes you must be moving into PR. We're absolutely not becoming a PR agency and we're not turning into Brunswick. We will remain SRU, but we will be owned by the Brunswick Group. It's quite different.