Drake

Surface R&B doesn't work any more. The whole heartthrob thing, songs about unrealistic love and tearing your shirt off every show - that's not really where it's at any more. It's becoming harder for those guys to sell records, and harder for them to succeed.

We exist in this weirdly schizo culture, where sex is everywhere in the media, and yet, at the same time, you don't sit down and have a conversation about what you did in bed last night with your friends. Despite the ubiquity of sex, it's still a taboo when it comes to day-to-day conversation.

You make your first album, you make some money, and you feel like you still have to show face, like 'I still go to the projects.' I'm like, why? Your job is to inspire people from your neighborhood to get out. You grew up there. What makes you think it's so cool?