I think there can be a positive sort of futurism even in a presentist society. But I think it's a kind of futurism that envisions augmenting human ability and intellect rather than creating some artificial machine intelligence that displaces us. Douglas Rushkoff abilityartificialaugment share on social
Like the diminishing beauty returns for a facially paralyzed Botox addict, the more forcefully we attempt to stop the passage of time, the less available we are to the very moment we seek to preserve. Douglas Rushkoff addictattemptbeauty Change image and share on social
On Facebook, your past comes into your present when someone from your second grade class suddenly pops up to send you a message, and your future is being manipulated by what Facebook knows to put in front of you next. Douglas Rushkoff classfacebookfront share on social
The reason why Apple computers have worked so well over time is that, unlike Microsoft, they don't bend over backward to be compatible with every piece of hardware or software in the digital universe. To code or create for Apple, you follow Apple's rules. If you're even allowed to. Douglas Rushkoff allowapplebackward share on social
To buy an Apple product is to bet on the longevity of the closed system to which we've committed ourselves. And that system is embodied - through marketing as much as talent - by Steve Jobs. Douglas Rushkoff applebetbuy Change image and share on social
Fantasy sports went a long way toward developing the sabermetrics formulas used not only by oddsmakers but general managers in hiring players. So the amateur fantasists ended up creating some of the algorithms that Oakland GM Billy Bean's statisticians used to win games with less salary money available for star players. Douglas Rushkoff algorithmamateurbean share on social
No matter how much control kids get over the media they watch, they are still utterly powerless when it comes to the manufacturing of brands. Even a consumer revolt merely reinforces one's role as a consumer, not an autonomous or creative being. Douglas Rushkoff autonomousbrandconsumer share on social
People are seduced by signals from the world, but that is manipulation, not reality. Computers have learned more about us than we've learned about them. Douglas Rushkoff computerhavelearn Change image and share on social
Once everyone is connected to everyone and everything else, nothing matters anymore. If everyone in the world is your Facebook friend, then why have any Facebook friends at all? We're back where we started. The ultimate complexity is just another entropy. Douglas Rushkoff anymorebackcomplexity share on social
What's it like to envision the ten-thousand-year environmental impact of tossing a plastic bottle into the trash bin, all in the single second it takes to actually toss it? Or the ten-thousand-year history of the fossil fuel being burned to drive to work or iron a shirt? It may be environmentally progressive, but it's not altogether pleasant. Douglas Rushkoff altogetherbinbottle share on social