Douglas Rushkoff

Most simply, 'present shock' is the human response to living in a world that's always on real time and simultaneous. You know, in some ways it's the impact of living in a digital environment, and in other ways it's just really what happens when you stop leaning so forward to the millennium and you finally arrive there.

Just as infinite access to free music ultimately leads to no one making a living at music anymore, free journalism just doesn't pay for itself - particularly not when a search engine is serving all the ads.

Jobs, as such, are a relatively new concept. People may have always worked, but until the advent of the corporation in the early Renaissance, most people just worked for themselves. They made shoes, plucked chickens, or created value in some way for other people, who then traded or paid for those goods and services.

I will tell you this: I have fun, a lot of fun with 'The Apprentice.' When I did the books - and now we have a book out. And all the time, books are prestigious. But there's sort of nothing like having the big hot show on television.