Derek Blasberg

Temptation is as old as time; or at least, the history of temptation extends as far back as the moment Eve gave Adam that serpent's apple. But what sets the lady apart from the tramp is the ability to acknowledge she needs to clean up her act - and then, of course, the fact that she actually does clean up her act.

Jess is not only a successful actress but also has a line of eco-friendly products called Honest that's become a million-dollar business. Jessica Alba an undercover businesswoman? That's my favorite kind of style - the kind with substance.

Being a good Hans Haacke student, part of his influence on me is that there's no difference between a gallery show and a film - or even an ad and a T-shirt-in terms of cultural legitimacy. They're just different contexts in which to have some sort of communication.