Daniel Goldstein

When a number of crimes - for instance, burglaries - can be linked to the same offender, police often plot the locations on a map. The art of finding the location of the criminal's home based on the crime sites is a key objective in what is known as geographical profiling.

Psychology, unlike chemistry, unlike algebra, unlike literature, is an owner's manual for your own mind. It's a guide to life. What could be more important than grounding young people in the scientific information that they need to live happy, healthy, productive lives? To have good relationships?

Ironically, it is only when disaster strikes that the shuttle makes the headlines. Its routine flights attracted less media interest than unmanned probes to the planets or the images from the Hubble Telescope. The fate of Columbia (like that of Challenger in 1986) reminded us that space is still a hazardous environment.

In 1967, the world health community launched a global effort to eradicate smallpox. It took a coordinated, worldwide effort, required the commitment of every government, and cost $130 million dollars. By 1977, smallpox had disappeared.