Daniel Goldstein

When a number of crimes - for instance, burglaries - can be linked to the same offender, police often plot the locations on a map. The art of finding the location of the criminal's home based on the crime sites is a key objective in what is known as geographical profiling.

Psychology, unlike chemistry, unlike algebra, unlike literature, is an owner's manual for your own mind. It's a guide to life. What could be more important than grounding young people in the scientific information that they need to live happy, healthy, productive lives? To have good relationships?

Software options proliferate extremely easily - too easily, in fact - because too many options create tools that can't ever be used intuitively. Intuitive actions confine the detail work to a dedicated part of the brain, leaving the rest of one's mind free to respond with attention and sensitivity to the changing texture of the moment.