Colin Mochrie

I think the challenge is going out in front of a paying audience with absolutely nothing and trying to entertain them for two hours. Thankfully, I only think about that right before we go on, and then once we're out there, everything's fine.

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.