Chip Conley

People don't realize how much control they do have. The more you can show them this control, the easier it is to tap back into the creative side of the brain that allows people to see possibilities and options.

Being a good Hans Haacke student, part of his influence on me is that there's no difference between a gallery show and a film - or even an ad and a T-shirt-in terms of cultural legitimacy. They're just different contexts in which to have some sort of communication.