Chip Conley

People don't realize how much control they do have. The more you can show them this control, the easier it is to tap back into the creative side of the brain that allows people to see possibilities and options.

Adidas is just right. They've been, like, a partner I couldn't be more thankful for. I really feel like they've helped increase my popularity. You know? It's tight to be able to attach to their brand and be able to add whatever I can offer to their brand. It's nice to know that they appreciate it. They are always showing love.

And I know this happens because I took economics, and I'd explain it to ya, but I flunked that course. Not my fault. They taught it at 8 o'clock in the morning. And there is absolutely nothing you can learn out of one bloodshot eye.

I tend to think of a myth and then explore how it would play out if it were happening in the modern-day world. I modify all the myths I use, but I stick very closely to their structure - it is the hidden teacher in me.