Bruce Perens

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.

Buyers of powerful cars place a high premium on the exhaust note, and manufacturers spend a lot of money getting it right. At the same time, high-end cars are expected to filter out the sounds of the mundane world.