Bing Gordon

Once you find out that someone likes a certain game on Facebook, now you know what kind of virtual gift you can get them. You can send them a little decoration. Social games give you goals where you can help and reward your friends.

I have no direct knowledge of this, but I suspect that Apple will launch a living room product that redefines people's expectations really strongly, and the notion of a separate console platform will disappear concurrent with Apple's announcement.