Bill Buford

Bahia is the Amazon's geographical next-of-kin: the same climate, forest canopy, diverse floor. But there is no wild cacao; the tree was introduced, most likely by a Frenchman, Louis Frederick Warneaux, who, in 1746, sowed seeds near one of Bahia's large rivers.

I doubt very much that the chief executives of any of the Fortune 500 corporations can name five edible plants, five native grasses, or five migratory birds within walking distance of their homes, or name the soil series upon which their house sits. And I would contend that if you don't know where you are, you are in fact nowhere at all.

The thrill of a photo-realist painter is if you get really close to the painting, it looks just like a photograph. Whereas in my case, if you get close to my paintings, they totally fall apart - so I'm about as far from a photo-realist as it gets.

Over the past decade... while many businesses have pursued what I call 'business as usual,' I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.