Benjamin Disraeli

The death industry markets caskets and embalming under the rubric of helping bodies look 'natural,' but our current death customs are as natural as training majestic creatures like bears and elephants to dance in cute little outfits, or erecting replicas of the Eiffel Tower and Venetian canals in the middle of the harsh American desert.

To create an organization that's adaptable and innovative, people need the freedom to challenge precedent, to 'waste' time, to go outside of channels, to experiment, to take risks and to follow their passions.