Bat for Lashes

There's this label called Neurotica by these sweet girls that have given me some lovely things to wear, and we might collaborate on making a little piece. They're really lovely, and I think they've been quite inspired by me in turn.

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.