I choose my outfits based on the shows on a particular day. If there's an edgier designer, it might be a slightly edgier outfit. I don't think it matters, but still that's how I think about it. Aslaug Magnusdottir basechooseday Change image and share on social
It's definitely an interesting question: 'Do you need more funding to start a luxury business?' That's something I want to think about a little bit more. Aslaug Magnusdottir bitebusinessfund Change image and share on social
I like feminine suits with unexpected details. Aslaug Magnusdottir detailfemininesuit Change image and share on social
The Stockholm street style is distinctive, with ensembles that exemplify the city's understated elegance. Aslaug Magnusdottir citydistinctiveelegance Change image and share on social
While my trips are most often focused on business, I always try to take some time to experience the local culture. Aslaug Magnusdottir businesscultureexperience Change image and share on social
Overall, I was extremely impressed with the fashion scene that Stockholm has to offer, both on and off the runways. Aslaug Magnusdottir extremelyfashionimpress Change image and share on social
I'm Icelandic, from this small country where there was very limited access to fashion when I was growing up, and so, for me, it's really important to have a product that's relevant for this global customer. Aslaug Magnusdottir accesscountrycustomer share on social
Designers were saying to me that they didn't have a place to sell their special pieces from the runway. Aslaug Magnusdottir designerpieceplace Change image and share on social
The fashion sector is very hot in New York, especially the fashion tech sector, and a lot of women have been the leaders in the industry. Aslaug Magnusdottir fashionhotindustry Change image and share on social
I was eager to see what Swedish design had to offer and get a sense of its fashion culture, and Altewai Saome was the perfect introduction. Aslaug Magnusdottir altewaiculturedesign Change image and share on social