We use digitisation and 3D-render programs such as Optitex and ClO3D to create the silhouettes, but we invented our system to let users mix and match components in real time. Aslaug Magnusdottir clo3dcomponentcreate Change image and share on social
As in many other industries, the luxury fashion consumer increasingly desires to put a personal stamp on important purchases. Aslaug Magnusdottir consumerdesirefashion Change image and share on social
I choose my outfits based on the shows on a particular day. If there's an edgier designer, it might be a slightly edgier outfit. I don't think it matters, but still that's how I think about it. Aslaug Magnusdottir basechooseday Change image and share on social
It's definitely an interesting question: 'Do you need more funding to start a luxury business?' That's something I want to think about a little bit more. Aslaug Magnusdottir bitebusinessfund Change image and share on social
I like feminine suits with unexpected details. Aslaug Magnusdottir detailfemininesuit Change image and share on social
Overall, I was extremely impressed with the fashion scene that Stockholm has to offer, both on and off the runways. Aslaug Magnusdottir extremelyfashionimpress Change image and share on social
I'm Icelandic, from this small country where there was very limited access to fashion when I was growing up, and so, for me, it's really important to have a product that's relevant for this global customer. Aslaug Magnusdottir accesscountrycustomer share on social
Designers were saying to me that they didn't have a place to sell their special pieces from the runway. Aslaug Magnusdottir designerpieceplace Change image and share on social
The fashion sector is very hot in New York, especially the fashion tech sector, and a lot of women have been the leaders in the industry. Aslaug Magnusdottir fashionhotindustry Change image and share on social
Part of the budget should be used to purchase the items that you really need, such as a new coat or boots. Part of the budget should then be set aside to buy things you fall in love with and can't live without. Aslaug Magnusdottir bootbudgetbuy share on social
