We use digitisation and 3D-render programs such as Optitex and ClO3D to create the silhouettes, but we invented our system to let users mix and match components in real time. Aslaug Magnusdottir clo3dcomponentcreate Change image and share on social
There were no tourists. Beer was illegal. There was only government television and no television on Thursdays or in the summer. Aslaug Magnusdottir beergovernmentillegal Change image and share on social
As in many other industries, the luxury fashion consumer increasingly desires to put a personal stamp on important purchases. Aslaug Magnusdottir consumerdesirefashion Change image and share on social
While my calendar with Moda Operandi often takes me to fashionable locales like Milan and Paris, I am thrilled when opportunities to visit new places present themselves. Aslaug Magnusdottir calendarfashionablelocale Change image and share on social
I choose my outfits based on the shows on a particular day. If there's an edgier designer, it might be a slightly edgier outfit. I don't think it matters, but still that's how I think about it. Aslaug Magnusdottir basechooseday Change image and share on social
I like feminine suits with unexpected details. Aslaug Magnusdottir detailfemininesuit Change image and share on social
Overall, I was extremely impressed with the fashion scene that Stockholm has to offer, both on and off the runways. Aslaug Magnusdottir extremelyfashionimpress Change image and share on social
Designers were saying to me that they didn't have a place to sell their special pieces from the runway. Aslaug Magnusdottir designerpieceplace Change image and share on social
Each individual garment has its own customizations based on a collaboration between us and the designer. We say what we think our woman wants, and they say, 'This is what we think we can do with our production.' Aslaug Magnusdottir basecollaborationcustomizations share on social
What I've always found about going to a tailor is that it's a little bit daunting. You don't know exactly what it's going to look like, it's hard to know who to go to, and it's still a very expensive proposition. Aslaug Magnusdottir bitedauntexpensive share on social
