Aslaug Magnusdottir

I so often heard from women that they saw this beautiful fashion, but it didn't always work for them - whether it was cultural reasons, lifestyle reasons, body type reasons. So it seemed like in my mind there was a gap there, that women really wanted to be able to customize items to fit their needs and their tastes.

I don't think even when you find a person, you can be completely honest, ever. There's still pieces of you that you don't give away. I do believe you always need that place where it's just you, your thoughts, no one else's judgment or anything.