Aslaug Magnusdottir

I so often heard from women that they saw this beautiful fashion, but it didn't always work for them - whether it was cultural reasons, lifestyle reasons, body type reasons. So it seemed like in my mind there was a gap there, that women really wanted to be able to customize items to fit their needs and their tastes.

Driven to design by what she refers to as the lack of glamour in the industry, Bar Or creates for the modern woman who is a fashion risk-taker, one who is confident and, perhaps, has a larger than life personality.

You know what I like about San Francisco? The women are beautiful, fashionable and smart. San Francisco is one of the only cities I like to visit. I love New York and Chicago - I studied there, and L.A. has the same people as New York.