I think we all realize the consumer has taken control, and they're not giving it back. So as every new technology comes forward, we have to figure out how to integrate it. Anne Sweeney backconsumercontrol Change image and share on social
Our company has been very forward-thinking about digital technology and the opportunity that it gives us. As we move into a world where we have more and more devices at our disposal, that really means more and more opportunities for the Walt Disney Co. to reach you: through our entertainment, through all of our divisions. Anne Sweeney companydevicedigital share on social
The value of the television network is partly tradition, serving as a navigation device and as a brand. Research shows that people do know and understand ABC as a brand, like Disney. Anne Sweeney abcbranddevice Change image and share on social
When you are producing for ABC, you are producing for a big tent network. So when you are thinking about your story lines and characters, you are thinking about broad appeal. When you are producing for a niche interest, you are producing for a different audience. Anne Sweeney abcappealaudience share on social
I see a lot of women of every age trying to be something else. I see them trying to imitate behaviors that they think belong to successful people. Anne Sweeney agebehaviorbelong Change image and share on social
One of the things that is very important to me is how I feel about my team. And not just what their jobs are but what they mean to one another. Anne Sweeney feelimportantjob Change image and share on social
Art has been good for my soul. And it's been good for my brain. I think I'm a better painter now than I was a musician growing up. You struggle to see things and translate an image through your hands to a canvas. Anne Sweeney artbraincanvas share on social
The more personalized television gets, the less passive the experience will become. Anne Sweeney experiencepassivepersonalize Change image and share on social
I really moved through my career based on curiosity about something. I never looked at a title and said, 'I want that.' Anne Sweeney basecareercuriosity Change image and share on social
'Dancing with the Stars' is a great format for us. It's a format we license from the BBC, so that can't travel for us, but we consider it a great success. 'Desperate Housewives,' on the other hand, a huge success for us internationally. 'Missing' has actually sold to 80 territories before it's even gone on the air. Anne Sweeney airbbcdance share on social