Today, television is the most powerful medium in the world. Tomorrow it will also be the most personal. There is no one future for television. It will be defined differently for everyone. Anne Sweeney definedifferentlyfuture Change image and share on social
Television has always been something you watch; now, increasingly, it is also something you do. Anne Sweeney increasinglytelevisionwatch Change image and share on social
Art has been good for my soul. And it's been good for my brain. I think I'm a better painter now than I was a musician growing up. You struggle to see things and translate an image through your hands to a canvas. Anne Sweeney artbraincanvas share on social
The more personalized television gets, the less passive the experience will become. Anne Sweeney experiencepassivepersonalize Change image and share on social
I look at power as the ability to get people motivated and to get them to do things that maybe they don't think are important but, in the end, are in pursuit of something greater than themselves. Anne Sweeney abilityendgreat Change image and share on social
Piracy is a huge, huge issue for all of these major content companies, and everybody has a different way of addressing it. Anne Sweeney addresscompanycontent Change image and share on social
I think we all realize the consumer has taken control, and they're not giving it back. So as every new technology comes forward, we have to figure out how to integrate it. Anne Sweeney backconsumercontrol Change image and share on social
The more opportunities people have to experience television on different platforms, the more television they consume overall. So there actually has been a benefit, but the ratings have gone down. But we've seen kind of the horizontal benefit of this. And it remains a great, great promotion engine. Anne Sweeney benefitconsumeengine share on social