Anita Roddick

Over the past decade... while many businesses have pursued what I call 'business as usual,' I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.

If you want to go out for a hunting trip and shoot cans with your son and a .22, that's fine. Do I need an AK-47 with a 100-round magazine if I'm going on a hunting trip? No. It is, to borrow a phrase from Confucius, like using a cannon to kill a mosquito.

We exist in this weirdly schizo culture, where sex is everywhere in the media, and yet, at the same time, you don't sit down and have a conversation about what you did in bed last night with your friends. Despite the ubiquity of sex, it's still a taboo when it comes to day-to-day conversation.