Think about trailers you see in theaters. If you're seeing a Warner Bros film, the studio might have three of the five trailers. So having a hit helps you create the next hit. Anita Elberse brocreatefilm Change image and share on social
If anything, the impact of digital technology is creating bigger brands and bigger superstars. Anita Elberse bigbrandcreate Change image and share on social
If you're a film studio, you're making a movie for a foreign market. You're pursuing ideas that travel well. It changes the movies we see and how movies are made. Anita Elberse filmforeignidea Change image and share on social
