Jay Z is building a range of businesses just on the strength of his brand. Lady Gaga has formed really interesting partnerships. Justin Bieber and his manager Scooter Braun are investing in a number of different companies and also promoting them in many ways. Anita Elberse bieberbrandbraun share on social
If anything, the impact of digital technology is creating bigger brands and bigger superstars. Anita Elberse bigbrandcreate Change image and share on social
If you're a film studio, you're making a movie for a foreign market. You're pursuing ideas that travel well. It changes the movies we see and how movies are made. Anita Elberse filmforeignidea Change image and share on social