Andra Day

The album 'Cheers to the Fall' is really kind of me breaking out and being like, 'Listen, I don't care about criticism, and I don't care about possibility of failure. I'm going to do it. And if I do fail, well then, here's to it.'

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.