Alton Brown

I found that if I offered to cook for a girl, my odds improved radically over simply asking a girl out. Through my efforts to attract the opposite sex, I found that not only did cooking work, but that it was actually fun.

I believe psychology has done very well in working out how to understand and treat disease. But I think that is literally half-baked. If all you do is work to fix problems, to alleviate suffering, then by definition you are working to get people to zero, to neutral.

Over the past decade... while many businesses have pursued what I call 'business as usual,' I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.