The payoff of a customer-centric approach to software and digital product design is substantial and long-lasting for both companies and their customers. Alan Cooper approachcentriccompany Change image and share on social
What Microsoft is really good at is endlessly iterating and revving - incrementally improving things that already exist - and those things that already exist are generally acquired from the outside. Alan Cooper acquireendlesslyexist Change image and share on social
E-mail is the most influential application ever to appear on a personal computer, and it remains sadly deficient. Alan Cooper applicationcomputerdeficient Change image and share on social
I think the phrase 'computer-literate' is an evil phrase. You don't have to be 'automobile-literate' to get along in this world. You don't have to be 'telephone-literate.' Why should you have to be 'computer-literate'? Alan Cooper automobilecomputerevil share on social
We're building what I call 'software apartheid.' We're in the process of creating a divided society: those who can use technology on one side, and those who can't on the other. And it happens to divide neatly along economic lines. Alan Cooper apartheidbuildcall share on social
A lot of people think, and Microsoft is happy to let them think, that all great things are invented by Microsoft. In fact, very, very little has been invented by Microsoft. Alan Cooper factgreathappy Change image and share on social
Reducing a product's definition to a list of features and functions ignores the real opportunity - orchestrating technological capability to serve human needs and goals. Alan Cooper capabilitydefinitionfeature Change image and share on social
If we want users to like our software, we should design it to behave like a likeable person. Alan Cooper behavedesignlikeable Change image and share on social
There's a fundamental problem with how the software business does things. We're asking people who are masters of hard-edged technology to design the soft, human side of software as well. As a result, they make products that are really cool - if you happen to be a software engineer. Alan Cooper businesscooldesign share on social
Design is not so much a design issue as a power struggle. Alan Cooper designissuepower Change image and share on social
