Zong Qinghou

We are working to understand the tastes of people born in the 1980s and 1990s - it is very different from my generation. We do our own research. Marketing research companies, I think, are relatively academic.

The U.S. and European markets have become mature, profit margins are lower, and equipment isn't so new. Because profits are relatively low, it limits the willingness of companies to invest in newer equipment.