Zig Ziglar

The light from the sun breaks through space, bathing our planet as it encircles the sun with life-giving warmth and light. Without the sun, there could be no life on this planet; it would be forever barren, cold, and dark.

The motivation should come from regulatory enforcement, but enforcement is weak, and environmental litigation is near to impossible. So there's an urgent need for extensive public participation to generate another kind of motivation.