Zachary Quinto

I came up during the 'Star Wars' generation and that was sort of the thing I plugged into much more. It was a little before my time and I think it was sort of grappling with these intellectual ideas that were a little advanced for my young mind. At the time. But now I have a much deeper appreciation for it.

Profitability, growth, and safeguards against existential risks are crucial to strengthening a company's long-term prospects. But if these three factors constitute a company's 'hard power,' firms also need 'soft power': public trust and acceptance, won by fulfilling a company's social responsibility.