Yves Behar

I think every business, really, has a unique reason for being, unique assets, unique attributes, a unique history. And that can be turned into a very attractive design story, essentially, that consumers can relate to.

Bring market forces to bear on health care insurers. Creating a health care 'exchange,' one of the better ideas included in House Bill 3200, creates affordable, accessible and portable insurance for millions of Americans.

By irreducibly complex I mean a single system composed of several well-matched, interacting parts that contribute to the basic function, wherein the removal of any one of the parts causes the system to effectively cease functioning.