Yves Behar

I think every business, really, has a unique reason for being, unique assets, unique attributes, a unique history. And that can be turned into a very attractive design story, essentially, that consumers can relate to.

The '50s in general are written off as a boring decade following the turmoil of the Second World War and its immediate aftermath - the postwar Labour government, the cold war, the arrival of the New Look in fashion, etc. But I remember it as a very exciting time - a pioneering, rule-breaking time, especially for the young.