Yotam Ottolenghi

There are people who claim to be instinctive cooks, who never follow recipes or weigh anything at all. All I can say is they're not very fussy about what they eat. For me, cooking is an exact art and not some casual game.

My methods produce lasting behavioral change without unpleasant consequences, because the change does not come from an effort of will. It comes from examining your deep-rooted beliefs of who you are and how the world functions. As you examine these beliefs and make changes in them, you literally become a different person.