Yelena Baturina

When you are in an unpleasant environment that makes you feel uncomfortable, one of the key ways to improve that situation is through design. That's why I think it is so important to help develop and showcase young designers, as they are our future.

After decades spent in rewrite rooms surrounded by other shouting writers, I discovered that I work best alone. I like being in charge of my time, working out the problems according to my own rhythms and being able to nap. That's a big one, the napping on demand!

I know that, for me, I need to try to cover myself while breastfeeding so that no one snaps a picture. If this wasn't the case, I probably wouldn't mind as much because my son is my biggest concern. My attitude is, if someone sees a little somethin' somethin', don't look if you don't like it.