Yann Arthus-Bertrand

For nearly two years, I was flying above the planet with my camera. I knew straight away that this was something important to do, just at this moment, a portrait of the planet for the millennium year. I worked in 80 countries, fighting for money all the time.

I learned to be a hot-air balloon pilot to take tourists over the Masai Mara Reserve in order to earn some money and finance the work I was doing with my wife, Anne. We were studying the life of a family of lions for more than two years. Taking pictures was a way to capture information we could not put in words.

The importance of heart health became very real for me when my father died of heart disease seven years ago. Having experienced the loss first hand, I am inspired to do everything I can to break the cycle and prevent families from losing loved ones to this preventable disease.

I want to tell mayors, county chiefs and heads of big companies: don't just chase GDP growth; don't chase the biggest profits at the expense of our children and grandchildren and at the cost of sacrificing our ecological environment.

When I climb into my car, I enter my destination into a GPS device, whose spatial memory supplants my own. I have photographs to store the images I want to remember, books to store knowledge and now, thanks to Google, I rarely have to remember anything more than the right set of search terms to access humankind's collective memory.