Vladimir Potanin

For a rich and reasonably successful guy, it is impossible not to enjoy your job; otherwise, why would you spend so much time and effort doing it? I am a great fan of Norilsk, and I like this kind of challenge.

Everybody starts with creating or acquiring certain property in order to create the material to work with. When we started our business, we thought first of all about development, how to grow, and we managed to do this, even with all the difficulties and all the difficult rules that were implemented in Russia at that time.

You make your first album, you make some money, and you feel like you still have to show face, like 'I still go to the projects.' I'm like, why? Your job is to inspire people from your neighborhood to get out. You grew up there. What makes you think it's so cool?

The price of diamonds can vary greatly depending on size, cut, color, and other factors, including whether they have a history. But because of the rarity of blue boron diamonds, they often fetch more money than gems of similar quality.