Tori Kelly

Everything I write about either I have gone through or I know somebody has gone through, so it's very close to me, but sometimes it's about taking those feelings and exaggerating on them a little bit: being a bit more dramatic but still keeping them relatable.

It is only when you watch the dense mass of thousands of ants, crowded together around the Hill, blackening the ground, that you begin to see the whole beast, and now you observe it thinking, planning, calculating. It is an intelligence, a kind of live computer, with crawling bits for its wits.

Despite the metadata attached to each tweet, and despite trails of retweets and 'favorite' tweets, the Twitter corpus lacks the latticework of hyperlinks that makes Google's algorithms so potent. Twitter's famous hashtags - #sandyhook or #fiscalcliff or #girls - are the crudest sort of signposts, not much help for smart searching.

Every time you log in to Facebook, every time you click on your News Feed, every time you Like a photo, every time you send anything via Messenger, you add another data point to the galaxy they already have regarding you and your behavior.