Tommy Hilfiger

We are really living the American dream, to be a successful brand in the States and in Europe and to steep ourselves in our heritage. But we do it with a sense of humor. We don't take ourselves too seriously in fashion.

You make your first album, you make some money, and you feel like you still have to show face, like 'I still go to the projects.' I'm like, why? Your job is to inspire people from your neighborhood to get out. You grew up there. What makes you think it's so cool?