As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you. Tom Peters associatebrandconsumer Change image and share on social
Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You. Tom Peters agebrandbusiness share on social
Business book writing for me is when some set of ideas gets stuck in my mind, I write a book about it. I haven't got a theory and I haven't got a framework. Tom Peters bookbusinessframework Change image and share on social
Leaders understand the ultimate power of relationships. Tom Peters leaderpowerrelationship Change image and share on social
I don't read many business books. I read good fiction. Business is about people, so my favorite business books are anything by Dickens. Tom Peters bookbusinessdicken Change image and share on social
The magic formula that successful businesses have discovered is to treat customers like guests and employees like people. Tom Peters businesscustomerdiscover Change image and share on social
I know it sounds crazy, but you've got to let what you're going to do find you, rather than you pursuing it. Tom Peters crazyfindhave Change image and share on social
Today brands are everything, and all kinds of products and services - from accounting firms to sneaker makers to restaurants - are figuring out how to transcend the narrow boundaries of their categories and become a brand surrounded by a Tommy Hilfiger-like buzz. Tom Peters accountboundarybrand share on social
Mastery is great, but even that is not enough. You have to be able to change course without a bead of sweat, or remorse. Tom Peters beadchangegreat Change image and share on social
