Tom Hodgkinson

One of the least arduous but most productive of gardening jobs, the magic of deadheading never fails to delight me. It was a revelation when the principle was explained to me: that flowers are the attempt by the plant to reproduce itself. So if you cut the heads off before the flower turns into seeds, the plant will continue to flower.

Working with franchises can be challenging, but at the same time I really did enjoy working on 'Star Wars,' for example, and I have done a lot of 'Dungeons & Dragons' games, but I still enjoy it very much.

Over the past decade... while many businesses have pursued what I call 'business as usual,' I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.