Tom Freston

I measure success in terms of the connection with the audience, which we've been able to do in spades. I mean, it's very hard to do that. You think about it, you go back in time, you can say, 'Well, there's, like, 'Saturday Night Live' and 'Rolling Stone' or 'MTV.' I think 'Vice' is in that category now.

Travel early and travel often. Live abroad, if you can. Understand cultures other than your own. As your understanding of other cultures increases, your understanding of yourself and your own culture will increase exponentially.

One of the things I've learned with doing 'xkcd' is that you sort of give people, 'Here's the thing, and here's the button you can press to get another thing.' Sometimes that can be more easy to digest than, 'Here's a long page of things.'

My work is all about how we consume. To me it's important to know where things come from. Generally, our products today are so cheap, you know there's something wrong. Things are not made in a good way. I want to make things that are. I want to make the story behind products visible.