Tom Ford

I don't think fashion has to change every five minutes. I'd like these to be clothes you can wear for a long time - ten, 20 years; pass on to your daughter. Why buy vintage when you can open your own closet!

If I'm sending emails, and I get all wound up and stressed and don't know what to do with myself for 20 minutes, I just go soak in hot water and lie there, thinking, 'What should I do?' So it's meditative.

When I am on my deathbed, I don't think I will be thinking about a nice pair of shoes I had or my beautiful house. I am going to be thinking about an evening I spent with somebody when I was twenty where I felt that I was just absolutely connected to them.

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.